Visual merchandise also known as merchandise display design; is the presentation of a store and its merchandise in such a manner that will attract the attention of potential customers. It involves decorating the store keeping the interior presentation the same as what is promised on the outside.


The end purpose of visual merchandise is to aid in making a sale. Visual merchandise presents an image of whom or what the shopper can be when using the merchandise displayed. It enables in converting a walk by shopper into a walk-in customer. Visual merchandise requires a combination of skills including creativity, artistic knowledge and understanding of store design. Color is a big attraction point in converting potential shoppers into customers.

Cutteristic provide visual merchandise service for retail store and background visualization for product’s photo shoot.

Cutteristic have been collaborate with number of magazines, creating visual merchandise for beauty products, gifts and fashion. I open opportunities for collaboration with your brand/products, just contact me. Main material and technique that will be used the most are paper cutting, origami, or laser cutting. Learn more here

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